The event was held on Thursday 19th April at The Chateau Impney Hotel’s Exhibition Centre in Droitwich Spa. As the UK basked in sunshine and record-breaking April temperatures, garages resisted warm weather temptations and turned out in record numbers.
“We had over 450 customers of Bromsgrove Motor Factors, CES and GSF Car Parts attending,” said Simon Moore, Head of Marketing at The Parts Alliance.
“Feedback has been overwhelmingly positive, many visitors were still there until past 10pm as we finally started to pack away the stands.”
I heard about the show through Bromsgrove Motor Factors and have never been to anything like this before,” said Mark Field, owner at Fields of Hanley in Hanley Swan, Malvern. “It’s great to see some of the new equipment on offer.”
Nigel Williams of Woodyard Garage in Redditch said: “There are things here that we don’t normally get to see, so it’s brilliant.
“We came to the one last year but it definitely seems bigger and better this year.”
Attractions included 57 supplier stands, showcasing the brightest and best in parts, tools, equipment, consumables and professional services. Many had ‘on the night only’ special offers.
Nathan Warman of Midland Commercials in Worcester highlighted the value of face-to-face time with both his local motor factor’s staff team and suppliers, adding: “We’re here for the deals too, there’s some really good stuff!”
The mix of staff, suppliers and customers made for an excellent atmosphere on the night. Special guest Fuzz Townshend, presenter of popular television show ‘Car SOS’, spoke about his passion for classic cars and the garage industry.
The event achieved a relaxed blend of business and pleasure. With most coming down after work, the aisles were thronging by 7pm. Many sought out suppliers on their stands, whilst others caught up over free refreshments, provided by Purflux and DriveTec.
Informative technical seminars were delivered by Bosch, Comma, Schaeffler and Our Virtual Academy, as each looked at different challenges and opportunities created by sophisticated new vehicle technologies.
The night closed with a prize draw. A diverse range of gifts, generously donated by suppliers, proved to be the icing on the cake for around 20 winning customers.
“I’d like to thank customers who attended for their tremendous support and of course our suppliers who invested time and effort to demonstrate the huge range of market-leading products and services available from The Parts Alliance,” said Simon Moore.
2018 is proving to be a busy year already for the group. Several new branch openings have been successfully completed to enhance network coverage. Further trade shows are planned too, interested garages are advised to look out for details from their local branch.